ABOUT US

Dada's Mission: To transform the way people experience entertainment by making it open, personal and ubiquitous.

Dada's Vision: To become the leading social music storefront by offering a place where people and artists can interact and consume music.

Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market

Barely one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalog of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

About the Joint Venture Companies

Dada S.p.A.

Dada S. p. A. is a leading international provider of web and mobile community and entertainment services to 12 million people in over 40 countries of the world.

Dada is listed on the Italian Stock Exchange (MTAX STAR: DA.MI) and has among its shareholders Dada's management and founders, with about 12.4%, and the RCS MediaGroup, with approximately 46.9% of the share capital. 570 highly-skilled professionals currently work at Dada's offices in Florence, Milan, Bergamo, New York, Barcelona, London, Worcester, Beijing, San Paulo and Rio de Janeiro.

SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by the Sony Corporation of America.