PRODUCT

A leading direct-to-consumer entertainment service, Dada Entertainment offers a wide variety of music content, including audio and video clips, ringtones, images and mobile games. Its assets include Dada's mobile club, Dada.net, Upoc (mobile community) and Sony Music Box (BREW application live on Verizon Wireless, Alltel and U.S. Cellular). Notably, Dada offers SONY BMG's extensive catalog of content and Dada's own mobile content distribution and billing platform. Dada Entertainment features exclusive content from SONY BMG artists, including realtones, voicetones and videotones, not available anywhere else.

Dada.net is the new destination for music lovers, whatever their demographic or genre. What makes the Dada.net offer so unique on a global scale is its hybrid Web 2.0 and mobile nature: Dada.net members can download DRM-free music that works on any web or mobile device (PC, MP3 players, cell-phones) as part of one single low-priced mobile subscription. Customers pay less than 67¢ per download ($9.99/month for any 15 downloads) - substantially less than they would pay with other download services. Just three months after its launch as an MP3 store, Dada ranked among the top 40 music storefronts, alongside major brands Rhapsody and BitTorrent (according to Hitwise).

The Dada.net catalog spans every musical genre and includes full-track songs in a high bit rate (256 Kbps) MP3 DRM-free format as well as ringtones for all cell-phones. To help consumers navigate and enjoy this wide-ranging catalog, Dada.net has built a Web 2.0 and WAP award-winning social music site where users can share their passions through personalized playlists, images and blog posts as well as connect with their favorite recording artists. This all-platform network, The Movement, creates a unique pro-consumer experience where users are given the opportunity to discover new, exciting music.

Dada.net is a superior partner for labels and artists, enabling them to connect with an audience of music lovers, the true trendsetters of the mobile and Web 2.0 world. The Dada.net subscription model and low consumer price point are the results of a brave choice to offer legal music to a vast audience at a fair price.

As the pioneering Dadaism movement revolutionized the art world at the beginning of the 20th century, Dada.net aims to create a new music 2.0 experience. It's a new music world for both the end-users (who are given the freedom of no-DRM) and the artists (who now have the ability to connect one-to-one with their fans).

Launched in 1999 and distributed by Dada in the U.S. market since 2006, Upoc was the first of its kind in the mobile social network space. Today, it is a well-recognized and much-loved brand among its customer base of nearly four million users. In 2008, Upoc's founders were honored with the Meffys Special Recognition Award, for the innovation they brought to the industry with the creation of the first-ever mobile community.

Upoc's core offer - mobile chat groups - allows users to share text, picture (MMS) and voice messages among groups of people of their choosing. Members create chat groups for their friends and family so they can efficiently send a single message for everyone to receive simultaneously. A popular social networking service, members can also browse thousands of groups (and member profiles) that reflect their interests - making Upoc the best way to connect mobile consumers based on affinity. Top groups historically include fans of hip-hop and rap music.

In October 2007, Upoc premiered the beta version of a new Web 2.0 service, Up2. This advanced service allows users to broadcast themselves through micro-post and to receive updates (up to 140 characters) from people whom they are interested in connecting.

A leading direct-to-consumer entertainment service, Dada Entertainment offers a wide variety of music content, including audio and video clips, ringtones, images and mobile games. Its assets include Dada's mobile club, Dada.net, Upoc (mobile community) and SONY BMG Music Box (BREW application live on Verizon Wireless, Alltel and U.S. Cellular). Notably, Dada offers SONY BMG's extensive catalog of content and Dada's own mobile content distribution and billing platform. Dada Entertainment features exclusive content from SONY BMG artists, including realtones, voicetones and videotones, not available anywhere else.

The Sony Music Box offers all the latest and greatest tones and graphics from SONY BMG artists. Get Sony Music box on your phone and download all of this content directly to your handset!

openDada, a new program simplifying the API process for its partners and affiliates new and old, was launched by Dada in June 2008. The new site will facilitate the integration of Dada Entertainment's unique content catalog with partner websites, making it easier for these sites to get their partnerships off the ground and working for them.