ABOUT US | OUR TEAM

Massimiliano Pellegrini, Chief Executive Officer.

Since joining Dada in 2000 as a Senior Executive, Max Pellegrini has played a key role in the internationalization of the company's D2C product, Dada.net, in the U.S., Spanish and Latin American markets. At the creation of Dada Entertainment, a joint venture between Dada and SONY BMG Music Entertainment, Max was appointed CEO in October 2007. Prior to joining Dada, Max spent seven years in strategic consulting, supporting clients in various industries.

Sheldra Khahaifa, Chief Financial Officer.

Sheldra Khahaifa currently serves as the company's Chief Financial Officer. Sheldra joined the company in its early stages of formation in 2007 from SONY BMG MUSIC ENTERTAINMENT where she most recently served as Vice President, Finance within its Global Digital Business and U.S. Sales organization. Prior to SONY BMG, which she joined in 2001, Sheldra, a Certified Public Accountant, spent over six years with PricewaterhouseCoopers principally serving key entertainment clients including Sony Music Entertainment Inc., Sony/ATV Music Publishing, The Interpublic Group, Viacom and Sundance Channel. She began her career in 1993 at Inner City Broadcasting Corporation, home of NYC radio stations WBLS and WLIB.

Daniel Cohen, Vice President, Business Development.

Daniel joined Dada Entertainment shortly after its formation in October 2007. Prior to that, Daniel was Head of Musiwave Americas (having founded Musiwave's U.S. operations in 2006), having previously been Head of Musiwave UK as well as Musiwave's global content acquisition team. Daniel originally trained as a lawyer, and after a period in private practice, also worked in the Business Affairs departments of BMG Records, BMG Music Publishing and Warner/Chappell Publishing in the U.K.

Antonella Stellacci, Vice President Marketing.

Antonella joined Dada USA in 2005 and was a key person for the launch of Dada in the U.S. market. Prior to Dada, she worked for Lanetro Zed where she held marketing and product marketing responsibilities for the Italian market. Antonella's mobile expertise dates back to 2000 when she worked for HiuGO, a mobile start-up, where she launched one of the first WAP communities.

Tanya L. Bridges, Vice President, Legal & Business Affairs.

A member of the New York and Pennsylvania Bars, Tanya oversees all legal and business affairs matters for Dada. Her major responsibilities include content acquisition and licensing with record labels, music publishers and other content rights holders. Tanya has extensive experience in intellectual property , copyright, licensing and litigation. A Dada staff member since 2008, she received her J.D. at the Widener University School of Law in Wilmington, DE.

Simon Brereton, Director, On Deck Products.

Simon is responsible for Dada Entertainment's products on the decks of mobile carriers, including the Sony Music Box, one of the world's most successful BREW applications. Simon joined Dada in 2008 from Microsoft, where he was head of Musiwave Americas. An accomplished IT and management strategist with 15 years proven technology and consultancy experience, Simon has also held positions with Vodafone, among others.

John Howard, Director, Business Development.

John came to Dada through Upoc, which he joined in 2004 as Director, Mobile Marketing & Client Services. In 2006, he was named Director, Business Development for Dada Entertainment at the formation of the joint venture with SONY BMG MUSIC ENTERTAINMENT. Prior to joining Upoc, John was the Senior Product Manager for software development house LiveTechnology.

Jennifer L. Press, Director, Communications.

Jennifer oversees all public relations and branding for Dada. She joined the company in 2008 after heading BMG Music Publishing's global corporate communications and songwriter publicity activities for 10 years. She also has PR and marketing experience after stints with several record companies and public relations agencies.